Mistakes Leaders Make: Misunderstanding Feedback And Its Importance
Mistakes Leaders Make: Misunderstanding Feedback And Its Importance

Mistakes Leaders Make: Misunderstanding Feedback And Its Importance

Do you have difficulty or hesitation leading performance conversations?  You are not alone.  According to recent research (by Interact in cooperation with Harris) 69% of managers admit there is something about their responsibilities that make them uncomfortable communicating with employees.

This is the sixth mistake leaders make in our series of seven mistakes.

Mistake #6:  Misunderstanding feedback and its importance

Most HR professionals believe that a manager’s most important job is to give feedback to employees. Yet most managers are very poor at it.  This leads to the feedback being infrequent, poorly timed, of inferior quality, or all three.

Recent research by Watson and Wyatt finds that 43% of employees don’t get enough feedback to improve their performance.  Sibson Consulting reports that HR professionals are frustrated because managers don’t give constructive feedback and 58% of HR professionals give their number one feedback tool, the annual performance review, a C grade or below.  Study after study point to managers who are poor at giving feedback as the major reason why performance appraisals fail.

There is no hiding the fact that we all must improve our feedback skills especially since feedback is required for learning, to improve performance, to reduce stress, and to improve employee retention and employee engagement. There are at least four important reasons (barriers) why feedback is poorly done now.

Read more: Employee Engagement Mistakes: Believing You Must Have All the Answers>>>

These are four misunderstandings about feedback.

First, what managers call feedback is often not feedback at all.  It is instead criticism. Feedback is data from a process that is used for learning. Criticism is opinion and/or judgment.  Most managers say they are giving feedback but instead, they give their opinions about the employee, character, behaviors, intentions and/or individual performance. Is it fair to say that no one likes unsolicited criticism from anyone? This barrier frustrates and causes discomfort with employees and managers alike and that frustration creates a barrier preventing the truth and learning. That barrier damages trust.

Second, current HR policies require managers to give the feedback. Instead, why not give employees the ability and autonomy to collect their own data?  Employees who collect their own data and can manage their own processes are more motivated and engaged. Furthermore, employees who interact more frequently are often in a much better position to make observations and to deliver feedback on those observations. Requiring managers to give the feedback means they must be the inspector, spy, the micro-manager, or the omniscient judge. This is a very challenging, if not impossible role to fill.  Why not provide autonomy and trust to employees to give feedback to each other instead?


Third, the work environment most often discourages open and honest feedback.  Any feedback (or opinions) from our managers often has consequences attached to it. For example, managers often control employee pay raises, bonuses, or performance appraisal ratings. Anything that might damage those ratings might want to be hidden by the employee. How can managers give feedback to something they can’t see? This type of work environment can be threatening and can act as a poison to the life of useful and honest feedback.

Read more: Employee Engagement Mistakes: Destroying the System Performance>>

Fourth, I believe most managers intuitively know they should not and cannot evaluate individual employee behaviors without understanding how the work environment, the processes the co-workers interact and impact the employee.  This is one reason many managers avoid giving feedback to employees.  Attempting to provide feedback on the behaviors of employees without studying the entire system (the context) is like trying to explain the proper use of a towel to a fish.

If we are really interested in giving better feedback we must realize these four barriers exist and must be removed first. Many HR professionals continue to be frustrated by the lack of quality feedback and yet these four barriers continue to exist and will continue to create that frustration unless we shift the way we think about feedback and we address them.  All the management training in the world will not remove these barriers. The barriers are endemic in the work environment and so they must be first recognized and then removed by courageous leaders with the right management theory.

Read more: Employee Engagement Mistakes: Manipulation Is Not Motivation>>>

Wally HauckWally Hauck, PhD, has a cure for the “deadly disease” known as the typical performance appraisal.  Wally holds a doctorate in organizational leadership from Warren National University, a Master’s of Business Administration in finance from Iona College, and a Bachelor’s degree in philosophy from the University of Pennsylvania.

Wally is a Certified Speaking Professional or CSP.  Wally has a passion for helping leaders let go of the old and embrace new thinking to improve leadership skills, employee engagement, and performance.

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