How to Attract and Retain Millennial Employees
How to Attract and Retain Millennial Employees

How to Attract and Retain Millennial Employees

Every hiring manager dreams of finding a quality employee from Generation Y. Millennials with their ambition, commitment, and love for tech are becoming essential workers and the main driving force of any company. But how can your company attract and retain them?

Chris Collins, experienced HR analyst, offers several, effective methods for working with millennials.

Chris Collins, associate professor of human resource studies and director of the Center for Advanced Human Resource Studies (CAHRS) at Cornell (USA).


To Retain Millennials, You Need to Understand Them

Before you can create an effective dialogue with millennials, you need to understand with whom you will have to work. Chris Collins highlights the main features of Generation Y.

Students internet computer addiction sitting bench

  1. Absolute self-confidence, backed by hard work and results orientation. Millennials always soberly assess their capabilities and use them as efficiently as possible to achieve better results. And this phenomenon can be traced through their handling of information. In addition, the representatives of Generation Y are hardworking and want to achieve their goals.
    Communication: the second “Ego” for millennials. The first sign of the effective work Generation Y can do is their communication with colleagues, which includes the dialogue with their boss, the feedback from their team, and the generation of ideas. It is communication that drives creation, and millennials are excellent at it.
  2. Uncertainty and risk adverse. Workers from Generation Y want to clearly understand what they need to do and what the target result is. They want their manager to explain the primary goal they need to achieve, and which means of achieving it are acceptable. Millennials are afraid of risks and mistakes. According to the analytics, the representatives of Generation Y are less willing to become entrepreneurs or business owners when compared to previous generations. In this respect, millennials are contradictory, because they are focused on high achievement, yet afraid of mistakes.02_3_960
  3. The need for an experienced mentor. Freedom of action. This item is connected with two previous items: due to the fact that millennials don’t like risk and uncertainty, they need to have a wise instructor who can evaluate their ideas and steer them in the right direction. However, this mentor shouldn’t restrict their freedom; there isn’t any creativity without autonomy.
  4. Egocentrism and frequent change of work. The most important thing for a millennial is his/her own project, not the overall success of the company. Even if a company is successful, millennials won’t be happy when his/her project doesn’t work the way it was supposed to. In addition, more than 90 percent of millennials are not compatible with continuous work in one company (more than 3 years).

Millennials are not simple, are they? 🙂 So, how can you craft a workplace that will both attract and retain them?

The Ideal Workplace for Millennials

Your main aim as a leader is to foster the right conditions for millennials to unlock their potential and implement all their innovative ideas.


Communication is one of the most important parts of work for millennials. Create an open space for social integration and promote group discussions and brainstorming. Be ready to help, give a clear and balanced feedback, and specify the vector of further development. However, do not overdo it with the criticism: millennials often give up early rather than pushing through the difficult times.

There is no need to explain how technology is important for millennials; we are already aware of how integral technology is to their lives. Give your employees the opportunity to try new platforms, apps, and gadgets, and use all the digital tools available to achieve the goals of your company. Give them the freedom of tech.

Millennials are fickle and they can quickly cool to their projects. Encourage them—not only with money—and show them that their work is important to your company. You will reduce their fear of failure and motivate them to pursue new achievements.


In summary, the ideal workplace for millennials should include several parts:

  1. A system of communication
  2. An experienced Mentor
  3. Flexibility and Freedom
  4. Gratitude towards the employee’s efforts

And, of course, provide access to all the technology!

The belief that the work environment shapes the success of the company distinguishes millennials from other generations. Create the ideal workplace for your employees. And remember: the workplace is not only furniture and lighting, but also communication and tech.

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